Oblečení pro vozíčkáře? Možnosti přibývají

7.3.2012

Je dobře, že se lidé na vozíku oblékají stejně rozmanitě jako celá populace. Že mezi nimi najdeme sportovce, metalisty nebo elegány. Přesto ale existuje i specializovaná vozíčkářská móda se společnými jmenovateli: „pohodlí“, „teplo“, „přizpůsobený střih“. Většina vozíčkářů řeší to stejné – nízký pas u kalhot, nepohodlné švy a otlaky, délka nepřizpůsobená sedící osobě. V poslední době ale přibylo na trhu firem, které si této cílové skupiny všimly a nabízejí jim speciálně upravené oblečení.

Specialistou na upravené kalhoty se postupně stává mladá firma Adaptia móda, spol. s r. o. „První kalhoty jsme začali prodávat na veletrhu Rehaprotex a další větší vlnu jsme zaznamenali hlavně před Vánocemi. Bylo zajímavé, že 90 % zákazníků byly ženy, ale z toho bylo 90 % produktů určených pro muže,“ usmívá se Martina Václavíková, jednatelka společnosti. Kalhoty jsou prvním kusem oblečení, který si vozíčkáři přejí upravit. Tyto speciální modely mají vyšší pas, bezešvé spoje v zadní části, širší a pohodlnější nohavice. „Začínali jsme s manšestrovými kalhotami a teď už šijeme i jeansy. Chceme jít dál tímto směrem a nabídnout kalhoty vhodné všem – a především sportovně založeným či mladým lidem, pro které je odívání důležitou součástí jejich životního stylu,“ slibuje jednatelka. Všechny velikosti a modely je také možné si nezávazně vyzkoušet v sídle České asociace paraplegiků v Praze, v ulici Ovčárská 471. Stačí se zeptat a vybírat z modelů a střihů, které padnou nejlépe. Internetový obchod firmy Adaptia móda, spol. s r. o., nabízí už i dětské spodní prádlo, do budoucna se chce zaměřit také na šití společenských oděvů nebo oblečení pro děti.

Pohodlné kalhoty firmy Adaptia

Co bývá často u specializovaných produktů problémem, je cena, která souvisí s náročnější technologií výroby. „Naším cílem je však dokázat, že nadstandard nutně nemusí být za trojnásobnou cenu, jak tomu někdy bývá. Obrovskou výhodou pro naše zákazníky je skutečnost, že všechno zboží, které nabízíme, je vyrobené v Česku a je dostupné skladem. Postupně nabídku hodláme rozšiřovat podle reakcí našich zákazníků. Pevně věřím, že náš záměr vyplnit mezeru na trhu a poskytnout vozíčkářům pohodlné a zároveň moderní kalhoty byl tím správným rozhodnutím,“ uvedla Martina Václavíková.

V Česku se zatím jiná společnost výrobě specializovaného oblečení pro vozíčkáře nevěnuje. Zákazníci sice možnosti mají, v těchto případech je ale nezbytné nakupovat v zahraničí. S tím je spojená podstatně vyšší cena, ale i širší nabídka. Například obleky ve speciální úpravě pro vozíčkáře. „Saka mají delší záda a vepředu mají spodní část vybranou, kratší,“ vysvětluje David Drahonínský, který přes e-shop dováží do České republiky zboží firmy Rollitex. Reprezentant ČR v lukostřelbě se s tímto zbožím setkal v Německu. Přiznává, že se obchodu nevěnuje na sto procent. „Oděvy se pohybují ve vyšší cenové relaci a na to lidé v Česku nejsou zvyklí. Obchod zatím funguje jako nabídka pro známé,“ dodal Drahonínský.

Kromě elegance je nezbytná praktičnost. Nároky na ni se s různým druhem postižení liší. Firma Lydda Wear nabízí pestrou paletu oblečení podle druhu hendikepu. Od Alzheimerovy nemoci přes oděvy pro aktivní vozíčkáře a jinak postižené zákazníky. „Největší poptávka je zatím po oděvech pro stomiky, především plavkách a spodním prádle, po kalhotách na míru, plavkách pro inkontinentní a po vyhřívaném zboží,“ vyjmenovává Lada Horová, zástupkyně italské společnosti Lydda Wear. Sama je stejně jako jeden z majitelů italské firmy na vozíku. V široké nabídce mají i oblečení do deště, ke čtyřkolkám, spodní prádlo, pyžama a společenské oděvy.

Aneta Šedá


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